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Coca-Cola Machines and Coolers

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Coca-Cola Machines and Coolers

From its humble beginnings at the end of the 19th century, Coca-Cola understood the power of branding. The company splashed its logo on anything that could be seen by potential customers in a retail setting. The coolers that kept its beverages cold were no exception. Soda pop sold better when it was chilled, so it behooved retailers to keep their inventory of Coca-Cola bottles on ice. The culture, however, was becoming increasing mechanical, which accounts for the introduction in 1910 of a coin-operated vending cooler designed expressly for Coca-Cola bottles. Famous cooler brands are Vendo, Westinghouse and Cavalier.