Gulf Heritage Collection

The Gulf Oil Retro and lifestyle 'Heritage' Collection – Available at Bennies Fifties

Step into the world of vintage motoring, the scent of gasoline, and iconic design with the Gulf Oil retro collection, available exclusively at Bennies Fifties and the Fifties Store. Gulf is one of the most legendary names in American fuel history, known for its signature blue-and-orange color scheme and deep roots in motorsports.

Our Gulf collection features a wide range of nostalgic items that will elevate any man cave, garage, or retro-inspired space. From bold wall signs, keychains, caps, T-shirts, and stickers to eye-catching jukeboxes and restored vintage gas pumps, each piece captures the essence of a bygone era. Perfect for car enthusiasts, collectors, or fans of vintage Americana.

Whether you're looking for a small accessory or a statement decor piece, Bennies Fifties offers the perfect addition to your Gulf-themed space. This collection is a must-have for petrolheads, vintage lovers, and anyone who appreciates the powerful aesthetics of this iconic brand.

Gulf is a trademark of Gulf Oil. All products are carefully selected and inspired by the classic brand.

Explore the Gulf Oil collection and bring the bold spirit of a true American icon into your home.

Gulf carries over a century of brand heritage. Since their founding in 1901, they have worked tirelessly to achieve their ambitions. From pioneering drive-through petrol stations and building a rich motorsport legacy, to offering a complete range of high-quality lubricants, fluids, and fuel additives, they have continued to grow from strength to strength.

Their relentless drive has shaped an iconic brand recognised across the globe. With a presence in more than 100 countries on five continents, they are trusted by millions worldwide. Their emblematic collaborations are central to their brand identity, and they apply the same careful consideration in choosing partners as they expand into streetwear, high fashion, and rare collectables.

The distinctive Gulf livery in bold blue and orange, brought to prominence during the golden age of motorsports in the 1960s, remains one of the most respected and recognisable race car liveries in the world. It has become a key part of their merchandise, inspiring a sense of pride in those who take it home.

As of 2025, Bennies Fifties is a proud license holder of Gulf, united by a shared passion for quality, authenticity, and timeless style.

Press Release
Bennies Fifties Signs International Licensing Deal with Gulf Oil for Official Branded Merchandise

The Hague, July, 2025 – On June 7th, Dutch retro lifestyle specialist Bennies Fifties – also known as The Fifties Store and Dutch Pickers – officially signed an international licensing agreement with Gulf Oil International Group (GOIL International LLC). This prestigious partnership grants Bennies Fifties the exclusive rights to develop and distribute official Gulf-branded merchandise on a international scale.

Under this new collaboration, Bennies Fifties will produce a wide range of Gulf-inspired products, including stationery, keychains, mugs, metal and enamel signs, neon lighting, full-size replica gas pumps, and even a functioning Gulf jukebox. Over 50 products are currently in development and will soon be available via www.fiftiesstore.com, as well as through international distribution partners and resellers.

A Tribute to Gulf’s Legendary Heritage

Gulf Oil is one of the most iconic names in the oil and fuel industry, dating back to 1901. Renowned not only for its innovation but also for its unmistakable visual identity, the blue-and-orange color scheme and Gulf Disc logo (introduced in 1963) have become symbols of speed, reliability, and performance. Gulf has played a historic role in motorsports, famously partnering with teams like McLaren and Porsche in Formula 1 and Le Mans, leaving an indelible mark on racing history.

Celebrating 50 Years of Bennies Fifties

The timing of this partnership is especially meaningful as Bennies Fifties celebrates its 50th anniversary this year. What began in the 1970s as a small antique store has evolved into a respected international brand and authority in vintage lifestyle products, jukeboxes, neon art, and garage décor. The shop is a household name in the Netherlands and a go-to destination for collectors across Europe.

“A Tremendous Honor”

Owner Sargon Franse shares:

“Gulf approached us directly with the proposal to take on the development of their licensed merchandise — and we consider that a tremendous honor. We live and breathe retro, so Gulf is a perfect fit for our identity and customers. The contract currently spans three years, but our ambition is to build a long-term partnership. We’re truly excited for what’s ahead.”